Developing a Sales Strategy for Baby Boomers
Produced by Sales Pro Source for the Association of Strategic Marketing
Before getting started with a marketing plan that specifically caters to the large and growing population of baby boomers in the United States, businesses and marketing professionals need to understand the size, scope, and prerogative of this target audience. Furthermore, they need to understand why it's so very important to look beyond "the demo" to older groups of Americans. These individuals can be just as easily persuaded and turned into loyal, repeat customers, and they hold the key to serious increases in reach, revenue, and well-rounded business success for many industries.
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