Kraft CEO Tony Vernon Gives The Most Delicious War Rhetoric
"On a deeper level, rhetoric also involves cultural specifics. As tribal creatures, we will trust a speaker who seems to be "one of us". This means a speaker must also display shared cultural assumptions, which involves conscious and unconscious allusions, references and cadences. George Bernard Shaw's observation that Britain and America are two countries divided by a common language is acutely relevant here."
~ Sam Leith, Moreintelligentlife.com
(Technically Chips Ahoy! is apart of the Nabisco portfolio which is a subsidiary of
My personal favorites from Tony Vernon's recent speech:
“Waking up sleeping giants attracts attention, and others want a piece of their success,” Mr. Vernon said. “Here I’m talking about products like Kraft macaroni and cheese, Kraft salad dressing, Oscar Mayer cold cuts, Miracle Whip and Kraft Mayonnaise, where we’ve seen new, aggressive, competitive entries."
"... we will not tolerate incursions into our market share..."
"We will defend and build our key segments, and they do attract some real competitors, especially Mac & Cheese with 80% market share."
"Salad dressings, mayonnaise, and Miracle Whip are pitched battles right now. Also Jell-O,"
Read more on the story at FoodNavigator.com.
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