Nielsen Partners With Credit-Check Giant Experian's Marketing Side

Online campaign ratings will parse demos even finer than before.

Ever gotten a credit report on yourself? If so, you probably used data mining company Experian to get the information. Now, the company will be providing specific consumer info to Nielsen for use in the latter's online campaign ratings (OCR), adding more measurements to Nielsen's data, which already includes info from Facebook. The partnership is with Experian's marketing side, Experian Marketing Services (their info is anonymized and uses a different data set from the credit report arm).

"Currently, Nielsen Online Campaign Ratings reports on the basis of age, gender and designated market area," the company said in a statement . "This effort will enable Nielsen to explore extending the solution to report campaign audience by additional demographic and lifestyle segments, such as estimated household income range, family size and education level."

Nielsen is currently locked in competition with analytics agency comScore, whose validated campaign essentials system has plenty of adherents among newer companies. TV networks frequently prefer the reliability that goes with the Nielsen brand, but as more pure digital market players choose VCE, Nielsen is obviously stepping up its game in order to attract a greater market share.

The program is in beta testing this fall, with a full release anticipated in 2014. “We are committed to bringing greater accountability to digital ad measurement, building upon the strong foundation of traditional demos as we respond to the industry’s need for television-like guarantees," said Megan Clarken, evp, global product leader for Nielsen.

Rarely has the industry shown a greater need for third-party measurement. Betweenquestionable traffic from sites that exist mostly on paper and outright fraud, reliable delivery guarantees are essential for a market without rampant inefficiencies. With the price of digital advertising so far below comparable content on television, the industry is trying to demonstrate to clients that its kinks are ironed out, and while companies like Nielsen can't afford to expand their panels much further without charging their clients yet more money, data gatherers like Acxiom and Experian are able to sell on their measurements while sustaining the cost of the panel infrastructure.

Article Written by Sam Thielman
Read More here: http://www.adweek.com/news/technology/nielsen-partners-credit-check-giant-experian-153279

Don't Stress Over Big Data; Master What You've Got

With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, it’s not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.

Yes, Big Data is coming, but there are a great many opportunities here now.

Your customer-facing organization already has access to more complex and varied data sources than ever before. Mastering syndicated data and item movement was just the start. Today your category experts must fold in shopper insights from loyalty, baskets, demand, and activation.

More retailers are beginning to widen their sights to capture shopper movement, dwell times and conversions. All can be tremendously valuable for category and promotion planning and performance evaluation.

Depending upon the category and the retail account, today’s practitioners may look well beyond traditional sources such as syndicated sales data, household panel data, and competitive data available from Nielsen and IRI. In addition, they are trying to master:

• Shopper leakage data, both cross-outlet and cross-channel, now coming into common use.
• Item movement data flowing from sources such as RetailLink.
• Shopper behavioral data from a variety of sources like dunnhumby, CVS, and various other frequent shopper programs.
• Shopper tracking and activation data now coming on line from a variety of new sources.

With so much more to analyze and understand, leading brand marketers are responding by expanding organizational expertise and establishing centers of excellence. The opportunity lies in putting this knowhow to work at the account level – and not only in front of the top 10 or 15 retailers. How do you turn so much complexity into persuasive support for your brand?

Speed to Insights
Mastering these wide ranging data sources and extracting the valuable insights that they carry requires a combination of expertise among groups such as category management and shopper insights and a process that eliminates redundancy. Ad hoc analytics are insufficient – even for talented analysts in the largest and best equipped account teams. Today the facts define the deal, and getting to the relevant, actionable facts first can make the difference in category leadership.

Leaders in the CPG industry are taking a three-part discipline that uses intuitive analytic tools to bring clarity and speed to the data analytics used every day at all account levels. The best are learning to:

• Elevate the caliber and sophistication of data analyses. They work faster and with more data types to reveal powerful, persuasive insights.
• Automate routine fact-gathering and analytics to save time and improve consistency. Their precious intellectual resources are freed to focus on breakthrough insights.
• Propagate best practice analytics that originate with the data experts. They communicate them across the customer-facing organization with a few intuitive clicks.

What do we mean by “elevate”? These are fact-hungry times in the fast-moving consumer goods business. The performance differences between winners and losers within a category can be quite subtle. Category planning rules of thumb are giving way to superior insights drawn from more data sources on a more rapid time scale.

In the present Shopper Marketing era, retailers expect their manufacturer partners to focus harder on shopper insights. They want greater granularity and segmentation in analytics and planning. Where consumer segmentation was traditionally product centered, now the demand comes for analytics that are relevant to retailer’s view of their shopper segments.

This degree of sophistication can be harder to deliver on a continuous basis. Not all account team analysts possess the necessary skill level, and relying solely upon the data experts at headquarters can create a bottleneck that puts account-facing teams at a disadvantage.

That’s why it’s desirable to “automate” to the extent possible the reports, scorecards and presentation formats for key data sources – both traditional and cutting edge. This makes routine analytics and insights accessible to your business development pros. They identify a format that tells the story, select the data sources and parameters, and produce presentations at a consistent level of quality.

Automated presentation development shortens preparation time and saves hours from your key analysts. It lets your account-facing teams negotiate with confidence, because the facts are known, and what-if questions are easily answered on the fly.

Count on your most talented data experts to develop new, more sophisticated ways to parse, combine and interpret multiple data sources. The organization can “propagate” their knowhow by embedding formats for various analyses in the presentation tool kit used by the account teams. New analytics don’t need to be reinvented each time a new data source is tapped, but each visual is still dynamic and customizable. Parameters are selected by the user with a few intuitive clicks and the story is built in minutes – in charts and descriptive text.

Deep, Fast, Wide
Elevate – automate – propagate is a framework for superior fact-based category planning and negotiation.

As data analytics keep surpassing new high-water marks, well prepared CPG marketers must be prepared to navigate an ever-widening flow of data sources to gain the best possible grasp of the data that matter. They will tap more information types than their competition. They will automate fact-gathering, and make the findings rapidly actionable. They will empower their non-experts by propagating analytic expertise through systematic processes.

Today’s winning expertise goes beyond mastery of traditional category management data sources. Leaders understand it is a core competency to be able to access and interpret data from any source that is relevant to driving category growth and brand success.

Big Data will likely be part of the equation when it gets here. Right now, however, it’s smart business for brands to master what’s right at hand.

By Zel Bianco, CEO, Interactive Edge

ABOUT THE AUTHOR
Zel Bianco is President, CEO and founder of Interactive Edge www.interactiveedge.com, an industry leader in data analysis and presentation software for the Consumer Goods industry. Zel has maintained long term relationships with his clients including Dr Pepper Snapple Group, Georgia-Pacific, Hormel, Mars, Nestle, Newell Rubbermaid and many more.
Zel has been a frequent speaker on topics of interest to the industry, including sales force automation, category management and business intelligence. Zel is a featured BrainTrust panelist on RetailWire, whose comments have been published in Forbes and other business and industry publications. Zel and Interactive Edge are Corporate members of the Category Management Association and the DePaul University Sales Leadership and Category Management Board of Advisors.

http://consumergoods.edgl.com/news/Don-t-Stress-Over-Big-Data;-Master-What-You-ve-Got88389

CPGmatters: Center Store Growth - a Journey, Not a Quick Fix

Through a special arrangement, presented here for discussion is a summary of a current article from the monthly e-zine, CPGmatters. This article is based on The Tipping Point for Center Store, a report from AMG Strategic Advisors, the consulting unit of Acosta Sales & Marketing.

As traditional retailers attempt to reinvent their perimeter with a more dynamic shopping experience and capitalize on natural and health/wellness trends, they have eaten into center-of-store categories and diluted overall store profitability.

A range of efforts to revitalize center store traffic are being deployed: everyday low pricing; using center store to sell upscale non-food items (for example, Wegmans); and moving to an "all-store" brand format while limiting assortment (Trader Joe's). We have also seen a shift in consumer/shopper focus. For instance, "owning" the organic/natural consumer (Whole Foods) or incorporating "store-within-a-store" (Target).

Beyond the healthy eating trend, the growing influence of Millennials and the U.S. Hispanic market as well as the expansion in cross-channel grocery shopping all must be considered if the center store is to return to a valued growth area.

The following are some strategic challenges that must be considered as retailers work with manufacturers to revitalize the center store. The nature of these challenges make it clear that there is no "quick fix." It will take time, considerable effort, trial/testing and thought leadership. Here are the challenges:

Holistic Understanding of Evolving Shopper Behavior: Retailers need to understand context for their shoppers' behavior; that is, beyond the economic factors, such as generational differences, a broad competitive landscape that includes all channels, and shopper item selection and de-selection once in the store.

Shopper Insights Required: Loyalty card data can help retailers understand the linkage of center store and the perimeter. There is a need to understand the leakage to other channels, including e-commerce. Where and why is there leakage and where do shoppers continue to have "pain points" in their shopping.

Merchandising Innovation and Aisle Reinvention: Retailers need to consider holistic, shopper-centric shopping solutions that factor in the reduced time in the store, and the continued value of convenience; for example, sections for "stay healthy," school lunch sections, barbeque destinations, aligning complementary categories such as marinades in the meat section, etc. Operators also need to consider in-aisle display space that will bring shoppers into the aisle — perhaps meal solutions or a display of new items featured in a destination in the middle of the aisle.

Product Innovation: Manufacturers need to continue to delight shoppers with relevant innovation, taking into account the changing face and needs of the growing shopper base; for example, Millennials' adventurous food palates, Hispanic interest in family options and healthier options.

• Center Store Growth - a Journey, not a Quick Fix - CPGmatters
• The Tipping Point for Center Store - AMG Strategic Advisors

By Barbara Ford and Colin Stewart, SVPs at AMG Strategic Advisors

JULY 8, 2013

Data Table: Supermarket Product Categories by Dollar, Unit Sales (2013 - 52 Weeks)

Data Table: Supermarket Categories by Dollar, Unit Sales

Below are the top supermarket product categories by dollar sales and unit sales for the 52 weeks ending June 16, 2013. 

Click arrows below to order by volume.

Source: Infoscan Reviews, Information Resources Inc., a Chicago-based market research firm.

Related Story: SN Category Guide

CATEGORIES	DOLLAR SALES	DOLLAR SALES % CHG YAGO	UNIT SALES	UNIT SALES % CHG YAGO

CATEGORIES	DOLLAR SALES	DOLLAR SALES % CHG YAGO	UNIT SALES	UNIT SALES % CHG YAGO
ADULT INCONTINENCE	$266,785,600	4.48	28,518,270	3.68
AIR FRESHENERS	$522,999,200	3.69	211,414,700	3.05
ALL OTHER BREAKFAST FOOD	$96,566,020	(0.85)	18,172,110	(1.46)
ALL OTHER SAUCES	$776,019,600	4.17	342,249,400	2.51
ALL OTHER TOBACCO PRODUCTS	$37,943,110	(8.54)	6,081,212	(13.53)
ANTI-SMOKING PRODUCTS	$64,268,140	4.31	2,076,195	12.29
ASEPTIC JUICES	$808,265,900	(1.44)	323,941,600	(6.79)
ASIAN FOOD	$463,727,600	3.11	213,556,200	2.09
AUTOMOBILE FLUIDS/ANTIFREEZE	$63,155,650	1.22	14,545,210	1.17
AUTOMOBILE WAXES/POLISHES	$22,024,000	0.81	4,171,945	(2.22)
BABY ACCESSORIES	$144,623,400	(1.26)	29,369,390	(5.73)
BABY FOOD	$768,638,500	2.21	629,952,900	(2.27)
BABY FORMULA/ELECTROLYTES	$2,065,204,000	0.81	143,247,000	(6.30)
BABY NEEDS	$140,383,300	0.13	41,475,860	(0.32)
BAKED BEANS/CANNED BREAD	$499,813,000	(3.71)	323,419,600	(5.84)
BAKED GOODS - RFG	$258,308,000	1.32	80,048,780	(0.69)
BAKERY SNACKS	$1,115,768,000	(2.73)	540,650,300	(4.00)
BAKING CUPS/PAPER	$45,229,110	(3.67)	31,428,500	(5.81)
BAKING MIXES	$1,122,926,000	(0.37)	676,574,300	(2.49)
BAKING NEEDS	$1,270,343,000	1.80	522,176,400	(0.34)
BAKING NUTS	$572,974,800	1.78	117,667,500	(1.46)
BARBEQUE SAUCE	$422,993,600	(0.95)	226,350,900	(1.68)
BATH PRODUCTS	$30,849,420	5.80	9,068,927	1.33
BATH/BODY SCRUBBERS/MASSAGERS	$30,147,380	4.06	15,076,540	11.52
BATTERIES	$570,124,700	4.08	101,981,900	(0.49)
BEER/ALE/ALCOHOLIC CIDER	$8,939,454,000	3.38	1,017,212,000	3.82
BLADES	$534,922,200	1.83	65,091,090	0.05
BLANK AUDIO/VIDEO MEDIA	$6,212,267	(33.61)	752,368	(32.40)
BLEACH	$236,821,300	0.01	110,679,000	(5.96)
BOTTLED JUICES - SS	$3,248,494,000	(4.32)	1,380,672,000	(3.66)
BOTTLED WATER	$4,382,025,000	4.10	2,269,249,000	3.28
BOTTLES	$61,232,100	19.50	16,394,760	2.68
BREADCRUMBS/BATTERS	$274,320,500	(0.97)	130,873,400	(1.20)
BREAKFAST MEATS	$3,458,482,000	1.75	926,164,700	2.23
BREATH FRESHENER SPRAYS/DROPS	$4,094,100	5.28	1,325,860	10.87
BUTTER	$1,445,858,000	(1.16)	497,977,300	3.58
CANDLES	$329,561,300	0.54	140,122,900	(1.22)
CANNED JUICES - SS	$512,833,500	5.58	319,358,500	9.99
CANNED/BOTTLED FRUIT	$1,541,881,000	2.47	886,587,100	(1.46)
CARBONATED BEVERAGES	$11,372,450,000	(2.38)	5,104,436,000	(2.51)
CAT FOOD	$2,040,003,000	0.16	1,409,728,000	(2.89)
CAT/DOG LITTER	$646,127,900	2.91	100,139,100	(2.42)
CHARCOAL	$369,378,500	(3.19)	57,451,800	(6.00)
CHARCOAL LIGHTER FLUIDS	$56,715,920	(5.47)	15,821,660	(8.77)
CHEESECAKES	$128,050,800	3.11	16,757,130	1.07
CHILDRENS ART SUPPLIES	$78,966,880	(2.06)	33,415,000	(2.28)
CIGARETTES	$3,955,191,000	(5.12)	540,145,300	(3.33)
CIGARS	$106,831,300	(7.10)	36,216,080	(0.49)
CLEANING TOOLS/MOPS/BROOMS	$456,948,900	(0.29)	82,670,740	(3.28)
CLOTH DYE	$5,354,847	(10.56)	1,786,900	(11.40)
COCKTAIL MIXES	$150,670,200	(0.96)	34,086,450	(2.51)
COFFEE	$4,308,703,000	4.65	656,740,500	7.44
COFFEE CREAMER - SS	$313,329,400	2.70	88,856,690	3.44
COFFEE FILTERS	$121,036,000	0.96	53,644,770	(4.19)
COLD CEREAL	$5,656,581,000	(2.65)	1,805,120,000	(2.23)
COLD/ALLERGY/SINUS LIQUIDS	$227,833,200	15.20	34,932,410	7.97
COLD/ALLERGY/SINUS TABLETS	$771,079,200	6.74	91,478,760	3.21
COMPUTER DISKS FRMTD/UNFRMTD	$103	(92.02)	36	(91.56)
CONTRACEPTIVES	$69,675,720	(1.93)	8,188,810	(0.23)
COOKIES	$3,940,665,000	3.01	1,504,822,000	3.02
COSMETIC - ACCESSORIES	$67,108,380	8.37	17,849,640	4.00
COSMETIC STORAGE	$4,747,496	(10.37)	627,609	(20.43)
COSMETICS - EYE	$210,454,800	2.88	38,923,530	2.41
COSMETICS - FACIAL	$164,800,900	4.05	21,975,770	3.05
COSMETICS - LIP	$76,298,060	0.27	15,375,260	(0.30)
COSMETICS - NAIL	$152,353,300	6.86	47,716,990	4.65
COTTAGE CHEESE	$806,532,500	(4.17)	317,652,500	(0.46)
COTTON BALLS/SWABS	$106,350,400	0.72	47,533,360	1.66
COUGH DROPS	$171,398,700	9.02	88,005,790	8.46
COUGH SYRUP	$122,168,400	15.48	18,901,000	9.45
CRACKERS	$4,134,384,000	2.76	1,568,923,000	2.74
CREAM CHEESE/CR CHS SPREAD	$989,951,600	(3.09)	480,499,600	0.74
CREAMS/CREAMERS	$1,989,679,000	2.91	729,608,700	1.56
CROUTONS	$160,490,900	(0.33)	107,014,100	(0.26)
CUPS & PLATES	$1,148,965,000	(1.20)	442,322,500	(2.68)
DENTURE PRODUCTS	$100,779,900	0.59	21,675,570	(1.39)
DEODORANT	$564,500,800	1.03	179,616,500	(0.54)
DESSERT TOPPINGS	$264,187,100	(1.61)	103,756,000	(3.46)
DESSERTS - RFG	$455,164,600	(9.85)	209,265,900	0.23
DIAPERS	$918,162,300	(4.12)	71,812,770	(5.63)
DINNER SAUSAGE	$2,048,212,000	1.15	564,373,500	3.58
DIP/DIP MIXES - SS	$318,360,200	0.35	121,909,600	(0.43)
DISH DETERGENT	$996,531,400	2.68	321,563,500	2.20
DISPOSABLE TABLEWARE	$171,448,100	(0.24)	108,088,500	0.56
DOG FOOD	$3,080,498,000	0.83	830,879,200	(1.68)
DOUGH/BISCUIT DOUGH - RFG	$1,319,005,000	(0.07)	642,261,200	0.39
DRIED FRUIT	$614,936,600	1.31	201,889,000	0.10
DRIED MEAT SNACKS	$271,097,900	6.04	81,064,940	1.62
DRINK MIXES	$601,498,800	0.85	693,059,300	(4.14)
DRY BEANS/VEGETABLES	$376,956,600	6.51	176,218,300	0.88
DRY FRUIT SNACKS	$452,436,700	1.75	219,145,600	1.44
DRY PACKAGED DINNERS	$1,255,384,000	(2.05)	803,133,100	(3.29)
ELECTRONIC SMOKING DEVICES	$7,656,091	247.18	665,004	268.35
ENERGY DRINKS	$1,009,598,000	5.96	394,566,100	8.23
ENGLISH MUFFINS	$515,852,400	1.85	201,946,300	(0.43)
EVAPORATED/CONDENSED MILK	$299,987,800	(1.08)	226,500,200	(0.63)
EXTERNAL ANALGESIC RUBS	$71,573,900	4.54	12,791,570	4.78
EYE/CONTACT LENS CARE PRODUCT	$323,158,600	4.18	44,212,610	1.18
FABRIC SOFTENER LIQUID	$349,798,700	(1.66)	79,973,710	(1.85)
FABRIC SOFTENER SHEETS	$207,116,300	0.79	55,899,580	(1.51)
FACIAL TISSUE	$626,796,500	0.20	355,089,300	(0.62)
FAMILY PLANNING	$48,692,360	0.56	4,840,190	2.45
FEMININE NEEDS	$117,406,200	2.20	20,763,640	6.12
FIRELOG/FIRESTARTER/FIREWOOD	$159,719,200	9.33	24,666,000	7.23
FIRST AID ACCESSORIES	$210,827,700	0.51	62,683,600	(0.34)
FIRST AID TREATMENT	$227,181,300	2.87	63,828,780	1.82
FLASHLIGHTS	$16,355,230	(3.05)	2,546,627	(5.76)
FLOOR CLEANERS/WAX REMOVERS	$62,438,860	1.42	11,301,300	(2.67)
FLOUR/MEAL	$685,998,500	1.42	257,238,500	(0.86)
FOIL PANS	$247,692,700	0.54	100,569,200	2.61
FOILS & WRAPS	$516,864,600	(2.09)	179,229,300	(3.24)
FOOD & TRASH BAGS	$1,470,717,000	(0.95)	427,998,100	(1.15)
FOOT CARE PRODUCTS	$131,094,700	(1.59)	22,361,270	(2.40)
FRAGRANCES - WOMEN'S	$45,553,600	(4.16)	7,670,341	(4.97)
FRANKFURTERS	$1,688,909,000	(2.19)	666,662,100	(2.49)
FRESH BREAD & ROLLS	$9,334,361,000	(2.07)	4,074,785,000	(2.11)
FROSTING	$280,155,200	(6.19)	145,094,200	(3.85)
FRT & VEG PRESERVATIVE/PECTIN	$32,364,890	(7.54)	10,635,780	(11.03)
FURNITURE POLISH	$58,479,600	(6.00)	14,787,430	(7.36)
FZ / RFG POULTRY	$2,303,802,000	10.61	401,623,200	5.18
FZ APPETIZERS/SNACK ROLLS	$945,437,800	(1.10)	262,083,100	(1.42)
FZ BABY FOOD	$624,761	(43.97)	145,847	(51.54)
FZ BREAD/FZ DOUGH	$723,353,700	0.53	249,368,200	(0.60)
FZ BREAKFAST FOOD	$1,690,455,000	3.65	564,776,700	1.93
FZ COFFEE CREAMER	$2,713,139	(24.77)	1,262,557	(24.93)
FZ COOKIES	$435,927	3.43	74,110	(6.06)
FZ CORN ON THE COB	$98,745,660	(6.23)	30,791,430	(11.38)
FZ DESSERTS/TOPPING	$489,785,900	(2.31)	212,792,700	(2.94)
FZ DINNERS/ENTREES	$5,464,809,000	(4.47)	2,099,476,000	(4.51)
FZ FRUIT	$452,178,300	14.41	115,567,500	9.07
FZ MEAT	$1,458,056,000	4.42	344,359,200	4.88
FZ NOVELTIES	$2,690,700,000	(2.29)	851,863,700	(3.97)
FZ PASTA	$268,014,500	(1.42)	89,560,750	(3.72)
FZ PIES	$500,808,300	2.46	137,802,600	1.40
FZ PIZZA	$2,801,740,000	(2.45)	906,395,300	(0.68)
FZ PLAIN VEGETABLES	$1,792,176,000	0.26	1,057,198,000	0.62
FZ POT PIES	$305,012,000	6.45	185,111,300	0.65
FZ POTATOES/ONIONS	$1,047,614,000	(0.84)	379,386,000	1.83
FZ PREPARED VEGETABLES	$239,442,500	(6.78)	125,420,300	(4.93)
FZ SEAFOOD	$2,362,931,000	2.24	333,033,000	0.38
FZ SIDE DISHES	$233,391,700	1.41	95,761,700	4.60
GASTROINTESTINAL - LIQUID	$195,195,200	(6.30)	32,970,590	(4.87)
GASTROINTESTINAL - TABLETS	$641,440,300	(0.96)	90,240,040	(0.97)
GELATIN/PUDDING PRD AND MIXES	$505,022,700	(2.80)	484,024,400	(2.25)
GLAZED FRUIT	$10,703,740	(1.08)	3,039,703	(4.50)
GLOVES	$72,903,590	6.36	26,159,720	1.24
GRAVY/SAUCE MIXES	$846,088,200	0.40	755,770,300	1.08
GUM	$714,480,600	(6.09)	489,579,100	(7.35)
HAIR ACCESSORIES	$143,258,200	0.92	49,136,500	(2.24)
HAIR COLORING	$282,718,500	(1.11)	41,876,820	(0.46)
HAIR CONDITIONER	$392,522,000	3.39	102,764,000	(0.71)
HAIR GROWTH PRODUCTS	$10,092,130	(1.29)	355,968	(1.04)
HAIR SPRAY/SPRITZ	$153,690,100	(2.04)	39,722,280	(3.37)
HAIR STYLING GEL/MOUSSE	$197,344,800	(1.16)	41,799,620	(4.65)
HAND & BODY LOTION	$294,457,300	5.66	55,907,280	4.00
HOME HEALTH CARE/KITS	$34,159,150	2.90	2,453,177	(2.54)
HOME PERMANENT/RELAXER KITS	$6,611,546	(6.81)	1,077,355	(4.52)
HOT CEREAL	$804,468,700	3.30	291,017,000	4.65
HOUSEHOLD CLEANER	$997,257,800	(1.53)	317,965,100	(3.46)
HOUSEHOLD CLEANER CLOTHS	$158,824,800	3.70	44,172,600	0.85
HOUSEHOLD LUBRICANTS	$5,432,346	7.25	1,216,661	0.98
HOUSEHOLD PLASTICS	$27,352,380	(0.93)	4,279,511	(2.42)
ICE CREAM CONES/MIXES	$83,666,060	(0.00)	42,108,380	(1.51)
ICE CREAM/SHERBET	$4,256,452,000	0.36	1,194,494,000	2.15
INSTANT POTATOES	$304,191,100	(1.55)	214,041,400	1.55
INTERNAL ANALGESICS	$803,422,100	(0.32)	148,954,000	(1.28)
JELLIES/JAMS/HONEY	$947,364,500	2.11	287,516,300	(0.63)
JUICE/DRINK CONCENTRATE - SS	$12,175,040	22.29	2,782,618	6.58
JUICES - FROZEN	$281,756,700	(11.44)	149,971,500	(12.31)
KITCHEN STORAGE	$297,325,800	(2.09)	78,295,740	(2.91)
LARD	$4,117,671	6.97	1,021,862	8.66
LAUNDRY CARE	$322,235,300	0.81	70,334,620	(2.73)
LAUNDRY DETERGENT	$2,324,113,000	(4.56)	362,249,200	(5.07)
LIGHT BULBS	$272,397,500	(1.81)	79,031,360	(6.94)
LIGHTERS	$78,403,720	2.84	29,925,580	0.73
LUNCHEON MEATS	$3,407,567,000	(2.63)	1,133,149,000	(1.88)
LUNCHES - RFG	$801,553,200	2.87	388,648,400	4.24
MARGARINE/SPREADS/BUTTER BLEN	$1,258,409,000	(7.96)	557,943,900	(6.86)
MARSHMALLOWS	$134,653,000	(0.85)	91,612,610	(0.82)
MAYONNAISE	$1,236,175,000	(4.59)	354,618,400	(3.85)
MEAT PIES	$21,066,360	(0.75)	3,724,692	(2.35)
MEXICAN FOODS	$1,699,297,000	1.81	806,995,800	0.79
MEXICAN SAUCE	$1,011,285,000	1.18	384,365,400	0.67
MILK	$10,534,380,000	(2.51)	3,588,690,000	(2.10)
MILK FLAVORING/COCOA MIXES	$294,767,400	1.24	107,003,100	(0.67)
MISC HEALTH REMEDIES	$263,983,600	5.92	72,461,890	3.81
MISC HEALTH REMEDY TABLETS	$13,474,060	4.55	3,026,706	5.10
MISC. SNACKS	$416,323,500	13.89	122,249,400	10.94
MOIST TOWELETTES	$353,066,400	(0.29)	113,112,300	1.52
MOTOR OIL	$60,210,480	1.99	12,442,080	(1.91)
MOUTHWASH	$328,621,100	0.96	76,019,500	0.60
MULTI TASK SHEETS (SOLUT	$-	(100.00)	-	(100.00)
MUSTARD & KETCHUP	$756,643,100	(2.03)	395,161,300	(2.28)
NASAL PRODUCTS	$130,141,200	(4.76)	22,132,230	(1.05)
NATURAL CHEESE	$8,072,374,000	1.58	2,498,628,000	2.87
NON-FRUIT DRINKS - SS	$355,953,900	7.38	162,870,900	8.73
OFFICE PRODUCTS	$130,318,800	3.18	48,356,480	(0.02)
OTHER FROZEN FOODS	$79,247,390	0.14	23,732,610	(2.85)
OTHER GROOMING SUPPLIES	$43,642,730	8.79	5,442,641	5.97
OTHER RFG PRODUCTS	$338,357,300	8.00	101,067,800	9.52
OUTDOOR/LAWN FRTLZR/WDKLLR	$36,892,010	(4.36)	4,235,612	(11.49)
PANCAKE MIXES	$238,519,200	4.44	95,184,440	2.65
PANTYHOSE/NYLONS	$40,994,800	(9.30)	11,730,350	(9.97)
PAPER NAPKINS	$324,693,600	(4.68)	158,360,200	(4.56)
PAPER TOWELS	$1,873,714,000	(0.91)	495,248,400	(2.65)
PASTA	$1,604,969,000	(1.59)	1,180,136,000	0.72
PASTA - RFG	$230,966,600	1.44	53,298,140	1.28
PASTRY/DOUGHNUTS	$1,652,091,000	0.02	608,297,900	(1.46)
PEANUT BUTTER	$1,234,050,000	10.58	336,639,500	4.61
PERSONAL THERMOMETERS	$16,768,500	13.04	2,065,169	6.61
PEST CONTROL	$249,972,100	(2.68)	55,517,950	(2.40)
PET SUPPLIES	$743,989,200	6.05	145,332,300	0.78
PHOTOGRAPHY SUPPLIES	$10,214,790	(32.41)	1,335,649	(35.67)
PICKLES/RELISH - RFG	$171,567,400	(0.35)	48,550,140	(1.59)
PICKLES/RELISH/OLIVES	$1,513,506,000	(0.77)	695,805,500	(1.60)
PIES & CAKES	$993,936,800	1.68	179,615,500	1.53
PIZZA - RFG	$229,789,100	(4.73)	61,445,150	(2.52)
PIZZA PRODUCTS	$98,653,850	2.33	58,925,960	1.48
PLAYING CARDS	$12,644,940	(4.85)	3,814,444	(6.90)
POOL/SPA CHEMICALS	$29,659,690	(5.27)	3,719,051	(6.42)
POPCORN/POPCORN OIL	$601,321,900	(0.32)	222,870,500	(4.43)
POWDERED MILK	$49,449,520	(1.19)	6,998,541	2.26
PREMIXED COCKTAILS/COOLERS	$227,291,000	(0.87)	49,551,060	13.74
PROCESSED CHEESE	$2,002,776,000	(5.21)	609,418,800	(5.38)
PROCESSED FZ / RFG POULTRY	$1,869,169,000	10.47	361,363,200	8.34
PRODUCE RINSE	$3,543,026	(3.25)	648,367	(4.44)
RAZORS	$68,323,480	(10.14)	7,616,576	(11.53)
RFG DIPS	$475,575,300	1.69	176,860,900	1.57
RFG ENTREES	$866,338,400	4.06	174,908,500	4.31
RFG FRESH EGGS	$3,543,659,000	3.70	1,518,151,000	(1.16)
RFG JUICES/DRINKS	$4,305,073,000	2.32	1,474,728,000	1.32
RFG MEAT	$1,191,216,000	13.10	198,515,900	9.64
RFG SALAD/COLESLAW	$3,009,059,000	4.92	1,110,447,000	3.57
RFG SIDE DISHES	$1,514,596,000	4.94	426,936,400	(0.10)
RFG TEAS/COFFEE	$577,686,200	20.74	254,211,100	15.17
RFG TORTLLA/EGGRLL/WONTN WRAP	$114,105,900	(2.38)	53,715,270	(5.08)
RFG WHIPPED TOPPINGS	$479,190,700	0.92	173,341,500	1.49
RICE	$1,435,979,000	(0.26)	667,513,700	(1.33)
RICE/POPCORN CAKES	$149,181,000	(5.51)	71,178,580	(6.68)
RUG/UPHOLSTERY/FABRIC TREATMT	$200,351,700	(8.43)	38,601,200	(9.68)
SALAD DRESSING - RFG	$275,724,400	5.39	78,889,110	5.42
SALAD DRESSINGS - SS	$1,440,802,000	(1.88)	594,427,800	(1.69)
SALAD TOPPINGS	$289,125,700	(0.84)	112,923,300	(0.50)
SALTY SNACKS	$8,980,026,000	2.68	3,632,419,000	1.69
SANITARY NAPKINS/TAMPONS	$625,672,400	(1.20)	145,710,500	(1.82)
SEAFOOD - RFG	$378,822,300	2.84	72,971,490	0.18
SEAFOOD -SS	$1,461,766,000	1.01	846,169,500	(6.16)
SHAMPOO	$628,688,100	0.66	174,795,100	(2.90)
SHAVING CREAM	$117,428,100	0.16	49,773,050	(2.69)
SHAVING LOTION/MENS FRAGRANCE	$83,313,730	(1.05)	16,086,970	(1.84)
SHOE POLISH & ACCESSORIES	$30,830,630	(1.18)	8,594,342	(3.39)
SHORTENING & OIL	$2,133,971,000	(1.01)	467,438,500	(0.83)
SKIN CARE	$513,048,200	0.70	71,034,080	0.87
SLEEPING REMEDIES	$103,319,200	58.66	26,590,830	74.77
SMOKELESS TOBACCO	$256,651,200	(0.47)	56,407,620	(1.85)
SMOKING ACCESSORIES	$14,366,340	7.70	7,276,555	2.88
SNACK BARS/GRANOLA BARS	$2,289,985,000	3.01	991,330,400	5.64
SNACK NUTS/SEEDS/CORN NUTS	$1,802,821,000	7.10	500,269,900	2.15
SOAP	$1,083,678,000	1.52	362,754,900	1.32
SOAP DISHES	$2,591,300	7.55	962,874	8.11
SOCKS	$91,408,440	0.59	18,538,170	(4.26)
SOUP	$3,839,508,000	2.16	2,930,038,000	(0.98)
SOUR CREAM	$793,991,000	(3.02)	436,049,800	0.37
SPAGHETTI/ITALIAN SAUCE	$1,550,593,000	(1.25)	723,277,400	(1.47)
SPECIALTY NUT BUTTER	$206,811,600	30.50	42,033,620	24.38
SPICES/SEASONINGS	$2,123,743,000	4.57	825,894,700	2.80
SPIRITS/LIQUOR	$2,864,917,000	13.77	190,303,300	12.77
SPONGES & SCOURING PADS	$230,475,800	(2.80)	96,991,990	(3.82)
SPORTS DRINKS	$1,637,000,000	2.05	1,083,372,000	(0.00)
SPREADS - RFG	$569,310,600	10.57	164,680,800	10.44
SS DINNERS	$1,246,787,000	0.27	864,184,400	(1.23)
SS EGG SUBSTITUTES	$2,439,184	19.57	445,327	37.16
SS MEAT & RFG HAM	$1,093,633,000	7.91	454,620,400	2.69
STEAK/WORCESTERSHIRE SAUCE	$216,768,900	(5.12)	73,023,270	(3.93)
STUFFING MIXES	$198,016,400	(5.29)	109,290,200	(2.20)
SUGAR	$1,209,024,000	(2.57)	478,286,000	0.29
SUGAR SUBSTITUTES	$369,801,900	(2.73)	86,071,370	(3.16)
SUNTAN PRODUCTS	$187,759,100	(6.08)	23,431,400	(6.10)
SYRUP/MOLASSES	$558,925,500	0.68	163,757,800	(1.09)
TEA - BAGS/LOOSE	$768,546,600	5.26	237,670,500	2.99
TEA - INSTANT TEA MIXES	$240,203,000	(2.01)	70,661,360	0.67
TEA/COFFEE READY-TO-DRINK	$1,272,572,000	0.02	544,128,000	2.52
TIGHTS	$16,443,080	99.59	2,738,570	76.83
TOASTER PASTRIES/TARTS	$426,212,200	(1.89)	187,501,800	(1.49)
TOILET TISSUE	$3,083,407,000	(0.90)	582,285,100	(3.32)
TOMATO PRODUCTS	$1,044,495,000	0.28	1,093,714,000	(0.31)
TOOTHBRUSH HOLDERS	$2,840,153	18.16	1,324,956	4.12
TOOTHBRUSH/DENTAL ACCESORIES	$432,177,900	1.79	138,474,700	1.12
TOOTHPASTE	$720,263,700	(0.29)	250,269,000	(1.65)
TOTAL CHOCOLATE CANDY	$3,290,442,000	3.72	1,717,252,000	(0.90)
TOTAL NON-CHOCOLATE CANDY	$1,519,080,000	3.89	936,378,900	1.06
VACUUM BAGS/BELTS	$7,615,797	(14.84)	1,486,231	(22.35)
VEGETABLES	$2,347,880,000	1.65	2,261,356,000	1.54
VINEGAR	$323,647,800	3.80	128,910,200	2.22
VITAMINS	$1,208,660,000	6.89	154,111,100	6.90
WATER FILTERS/DEVICES	$61,296,540	(0.44)	4,225,104	(0.19)
WATER SOFTENERS/TREATMENT	$66,940,090	(4.46)	12,518,310	(3.44)
WEIGHT CON/NUTRITION LIQ/PWD	$871,078,000	6.25	112,920,400	1.61
WEIGHT CONTROL CANDY/TABLETS	$45,600,900	7.85	2,974,217	6.46
WINE	$6,614,757,000	4.24	730,940,300	1.82
WRITING INSTRUMENTS	$74,143,720	0.50	32,365,790	(0.66)
YOGURT	$4,778,751,000	4.98	3,832,680,000	1.09

Read More: http://supermarketnews.com/%5Bprimary-term%5D/data-table-supermarket-categories-dollar-unit-sales#ixzz2d4fxrgez