Smucker acquires Enray: Getting into the organic and gluten-free pasta, grains and cookies ball game

ORRVILLE, OHIO — The J.M. Smucker Co. has acquired Enray, Inc., a Livermore, Calif.-based manufacturer and marketer of organic, gluten-free grain products.

Enray’s products include sprouted and non-sprouted grains, pasta and cookies, most of which are sold under the truRoots brand.

“This acquisition strengthens and adds to the breadth of our natural foods business, extending it beyond the leadership position we currently hold in the natural and organic beverages category,” said Richard Smucker, chief executive officer. “The addition of the truRoots brand and its organic quinoa and other ancient grain products provides an on-trend, compelling product platform across the rapidly growing gluten-free market.”

The acquisition includes a manufacturing facility in Livermore, Calif. Enray had net sales of more than $45 million during the last year, but details of the transaction were not released. 

J.M. Smucker Co. is adding the TruRoots brand to its portfolio.

The Orrville-based food products maker and marketer Wednesday announced the acquisition of Livermore, Calif.-based Enray Inc., which makes organic and gluten-free pasta, cookies and grains such as rice and quinoa under the name TruRoots.

Details of the transaction were not disclosed, but it also included a leased manufacturing facility.

Enray had sales of more than $45 million over its latest 12-month period, according to Smucker.

TruRoots adds to Smucker’s natural foods business. The company already owns several natural and organic beverage brands, including Santa Fe Organic, Laura Scudder’s and R.W. Knudsen Family.

Smucker (NYSE:SJM) is a manufacturer and marketer of a wide variety of jams and jellies, coffee, peanut butter and other food product brands, including Smucker’s, Folgers, Jif and Crisco. It reported its first-quarter results Wednesday.

J.M. Smucker’s Rules For Success

J.M. Smucker’s Rules For Success

(Article authored by Robert Stevenson, Guest Author for Jexet.net)

In an article I wrote a while back called Corporate Culture Counts, I briefly wrote about the J.M. Smucker Company. I believe this company is an excellent role model to follow for teach-ing anyone how to successfully run a business today. Founded in 1897, this company now employs over 4,800 employees and is doing over $4.7 billion in sales. Tim and Richard Smucker are the Co-CEOs for the J.M. Smucker Company and they believe they serve 6 constituents:
“the consumer, the retailer, our employees, our suppliers, our communities, and our shareholders. We believe if we take care of the first five, the sixth will automatically be taken care of.”

They live and work by the creed, You Will Reap What You Sow. Here are their rules for achieving success in business:
•Let the Golden Rule guide every decision.

•Don’t have secret strategies – make sure everyone knows the strategy and knows their role.

•Have a culture that promises people a better tomorrow based on their good work.

•Don’t be content; you’re responsible for making things better.

•Doubt your own infallibility.

•Have faith. Believe in a higher force.

•Don’t do what you know only for material rewards – be called to your life’s work and have a purpose.

•Laugh and have a sense of humor.

In a world where corrupt deception abounds, it is refreshing to have such a prominent company set a great example of just the opposite. But their written words are only a guide to follow; it is your leadership, your example, your culture that will determine your success.

About the author: “Robert Stevenson is a highly sought after, internationally know speaker. He is the author of the best-selling books “How to Soar Like An Eagle in a World Full of Turkeys” and “52 Essential Habits For Success.” Robert is a graduate of the Georgia Institute of Technology (Georgia Tech) and is a former All-American Ath-lete. He started his first business at 24 and has owned several companies. Robert has international sales experience dealing in over 20 countries and his client list reads like a Who’s Who in Business. He has shared the podium with such renowned names as General Colin Powell and Norman Schwarzkopf, Former President George H.W. Bush, Anthony Robbins and Steven Covey. www.robertstevenson.org “