Enray’s products include sprouted and non-sprouted grains, pasta and cookies, most of which are sold under the truRoots brand.
“This acquisition strengthens and adds to the breadth of our natural foods business, extending it beyond the leadership position we currently hold in the natural and organic beverages category,” said Richard Smucker, chief executive officer. “The addition of the truRoots brand and its organic quinoa and other ancient grain products provides an on-trend, compelling product platform across the rapidly growing gluten-free market.”
The acquisition includes a manufacturing facility in Livermore, Calif. Enray had net sales of more than $45 million during the last year, but details of the transaction were not released.
J.M. Smucker Co. is adding the TruRoots brand to its portfolio.
The Orrville-based food products maker and marketer Wednesday announced the acquisition of Livermore, Calif.-based Enray Inc., which makes organic and gluten-free pasta, cookies and grains such as rice and quinoa under the name TruRoots.
Details of the transaction were not disclosed, but it also included a leased manufacturing facility.
Enray had sales of more than $45 million over its latest 12-month period, according to Smucker.
TruRoots adds to Smucker’s natural foods business. The company already owns several natural and organic beverage brands, including Santa Fe Organic, Laura Scudder’s and R.W. Knudsen Family.
Smucker (NYSE:SJM) is a manufacturer and marketer of a wide variety of jams and jellies, coffee, peanut butter and other food product brands, including Smucker’s, Folgers, Jif and Crisco. It reported its first-quarter results Wednesday.
